News archive

  • AI strategies are shaped by social expectations


    Artificial intelligence (AI) has become one of the most talked-about technological breakthroughs of our time. But what actually happens when large, global companies try to integrate AI into their operations? A new thesis from Jönköping International Business School at Jönköping University (JU) has investigated this question.“At the centre are people who have to navigate new tools and expectations. It is a reminder that digitalisation is not just a technical journey, but also a social and institutional change,” says Prince Chacko Johnson, who recently defended his thesis at JU.

  • Meet the researcher: Massimo Baù


    Massimo Baù is a professor of business administration with a special focus on family business. Among other things, Professor Baù investigates what 'responsible' ownership means. His research shows how responsible ownership turns family entrepreneurship into lasting value for firms, families, and society.