MMTC visiting doctoral candidate, Bianca Harms, gave a research seminar

On October 4, 2016, visiting doctoral candidate, Bianca Harms, gave a research seminar for faculty at Jönköping International Business School.

The seminar addressed " The effectiveness of online advertising types: banner vs. native advertising”.

Bianca is a part-time PhD candidate in the Department of Marketing of the SOM Graduate School of Economics and Business at University of Groningen (Netherlands), while working as a senior lecturer in marketing at the school of MEM-Tech at Stenden University (Netherlands). Bianca is visiting MMTC for four weeks during September and October.